Your attention span is broken. Let's fix that.

A 60-day protocol. Start at 10 minutes. Finish at 4 hours.

Start the Challenge

Progressive overload for your mind

You wouldn't walk into a gym and try to bench press 200 pounds on your first day. So why do you expect to focus for 4 hours?

Your attention span is a muscle.

We add a little more weight each day. So little you won't feel it. Until you're already strong.

Day 110 minYour baseline
Day 1535 minBuilding capacity
Day 301.5 hrsThe turning point
Day 452.5 hrsDeep work territory
Day 604 hrsFull strength

That project you keep putting off. The one that just popped into your mind when you read that.

Would you pay $35 to guarantee it got done?

What if getting there felt effortless?

Day 43: Building real capacity
Day 43
Earned break between sets
Break
Track your streak
Progress

Start today. In 60 days, you won't recognize the way you work.

Start the 60-Day Challenge

Free through Day 7. $35 to unlock everything.

No subscription.

This is not a Pomodoro timer.

Looking for a simple Pomodoro timer? Search "Timer" in the App Store. There are thousands of free options. This isn't one of them.

Timers

  • Manage your current capacity
  • Work around distraction
  • Stay the same

Focus Ladder

  • Build new capacity
  • Address the root cause
  • Transform yourself

Any free app can time 25 minutes. But repeating the same 25 minutes forever won't change anything.

Double your output. Same hours.

The average knowledge worker gets about 2.5 hours of real, focused work done per day. The rest is meetings, Slack, context-switching, and pretending to work.

You know this. Eight hours at your desk, wondering what you actually did.

Here's the math: if you can focus for 4 hours, you've doubled your output. Not by working longer. Not by grinding harder. Just by being able to actually focus.

Same job. Twice the work done.

Whether you're pushing for a promotion, finishing a degree, or finally making time for the project you've been putting off — four hours of real focus changes everything.

It's your capacity. How you use it is up to you.

What does 102 hours of deep focus look like?

Enough to read War & Peace. Twice.

Enough to complete an entire university course.

10 full seasons of television — reclaimed.

Your attention span is broken.

Would you pay $35 to get it back?

Get It Back